Give each element a job
Strong visual design helps people know where to look and what to do next. When every element asks for attention, none of them stands out.
Create a clear rhythm
Use contrast, spacing, and repetition to make information easy to scan. A consistent rhythm can make even a dense page feel approachable.
Edit with purpose
The finishing pass is often about removing rather than adding. Keep the details that serve the message and leave space for the reader to think.
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